Which logo file format to use

The single biggest factor in how a branded background looks is not the room. It is the logo file you started with. A good file on a plain wall beats a poor file on a beautiful one.

The short answer

Use SVG if you have it. If not, use a PNG with a transparent background, at least 1000 pixels wide. Avoid JPG.

SVG, the best option

An SVG is vector, meaning it stores shapes and instructions rather than pixels. It can be drawn at any size without ever going soft, which is exactly what you want when a logo is being scaled onto a wall.

SVGs also carry true transparency, so there is no background to remove.

If your designer gave you brand files, an SVG is almost certainly among them. Look for a folder marked vector, web or digital.

PNG, the reliable fallback

PNG is pixel based, so it has a fixed resolution, but it supports full transparency and compresses without damaging hard edges.

Aim for at least 1000 pixels on the longest edge. Below that and the sign will look slightly furred once it is scaled up onto a wall. Below 500 and it will be obviously soft.

Enlarging a small PNG does not add detail. It only makes the existing softness bigger.

JPG, avoid where possible

JPG cannot store transparency. Every JPG has an opaque rectangle behind it, which is why a JPG logo appears as a white or coloured box stuck on the wall.

JPG compression also creates visible fringing around sharp edges, which is precisely what a logo is made of.

If a JPG is all you have, a framed panel mount is the better option, since it presents the logo as a deliberate plaque rather than a floating rectangle.

EPS, AI and PDF

These are print and design formats. They are usually vector and therefore high quality, but they are not web formats and most tools will not accept them directly.

Any design application will export an SVG or a large PNG from them. If you only have an EPS, that conversion is the step you need.

The white box problem

This is the most common issue people hit. Your logo looks fine on its own, but on a coloured wall it appears inside a white rectangle.

That means the file has no transparency, which almost always means it is a JPG, or a PNG that was flattened onto a white background when it was exported.

Three ways out, in order of preference: find the original SVG, re-export a PNG with transparency enabled, or use a framed panel mount so the rectangle becomes an intentional design choice. Our studio removes a flat background automatically where it can, and tells you when it cannot.

Dark logos on dark walls

A file format issue is not the only way a logo disappears. A dark navy mark on a dark walnut wall reads as a smudge regardless of format.

If your logo is dark, choose a lighter room, or use a light panel mount so the mark sits on its own background. This is worth testing rather than guessing, which is why previews are free.

Common questions

What is the best file format for a logo on a virtual background?

SVG, because it is vector and stays sharp at any size while carrying true transparency. A transparent PNG at 1000 pixels or wider is a close second.

Why does my logo have a white box around it?

The file has no transparency. It is either a JPG, which cannot store transparency at all, or a PNG that was exported flattened onto a white background.

How big does my logo file need to be?

At least 1000 pixels on its longest edge for a raster file. An SVG has no fixed size and works at any scale.

Can I use a JPG logo?

You can, but it will show as a rectangle because JPG has no transparency, and its edges will show compression fringing. A framed panel mount makes this look deliberate rather than broken.

How do I convert an EPS logo for web use?

Open it in any design application and export as SVG, or as a PNG at least 1000 pixels wide with transparency enabled.

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